you deserve to feel elegant
About Lilly’s Secret
Lilly’s Secret was born from Lilian Afegbai’s conviction that confidence should never depend on body type. As an actress, producer, and creative entrepreneur, Lilian experienced firsthand how limited mainstream fashion is when it comes to celebrating real women — with all their curves, folds, scars, and stories.
In 2019, she launched Lilly’s Secret, a lingerie, gymwear, and beachwear brand crafted with inclusivity and body positivity at its heart.
From the start, she made a conscious decision: every line — bras, corsets, sleepwear, waist trainers, and more — would serve all shapes and sizes. She wanted women who often feel overlooked to finally feel seen, sexy, and comfortable in their own skin.
Lilian personally designed the early collections, infusing her vision of beauty beyond convention.
While production began abroad, she has long held an ambition to build local capacity in Nigeria — because she wants Lilly’s Secret to uplift not just women’s confidence, but her country’s creative and manufacturing potential too.
Today, Lilly’s Secret isn’t just a fashion brand. It’s a movement — one that says: whether you celebrate your body openly or quietly for yourself, you deserve to feel elegant, empowered, and at ease underneath it all.
Meet the Founder
At the heart of Lilly’s Secret is Lilian Afegbai — actress, filmmaker, entrepreneur, and modern-day muse for self-confidence. Known for her captivating screen presence and fearless sense of style, Lilian brings the same passion and authenticity that define her career in entertainment into every piece created under the Lilly’s Secret brand.
Lilian’s journey began long before the launch of the brand in 2019. As a woman constantly in the public eye, she understood the pressure to look perfect — and the quiet struggle to feel comfortable and confident underneath it all. That realization inspired her to create Lilly’s Secret, a brand that celebrates real women — their shapes, their stories, and their sensuality.
Her vision was simple yet powerful: to design lingerie, gymwear, and beachwear that help women feel beautiful, supported, and unapologetically themselves. Each collection reflects her belief that true confidence starts from within — and what you wear closest to your skin should remind you of your strength and worth.
Through Lilly’s Secret, Lilian Afegbai continues to redefine beauty standards, proving that elegance and empowerment can coexist — and that every woman deserves to feel effortlessly confident, every single day.
Founder’s Message
I created Lilly’s Secret to remind every woman that confidence starts from within. For me, lingerie and activewear are more than just clothing — they’re a celebration of self-love, strength, and femininity in all its forms. Every piece is designed to make you feel beautiful, comfortable, and unapologetically you.
— Lilian Afegbai, Founder